Abby Sofia Doña.

About

Six years in SEO. Now automating the parts that repeat.

I'm further along in SEO than in automation, and I'd rather say so than oversell it. What I do have is six years of knowing which parts of the work repeat — which turns out to be most of what makes automating them worth doing.

How I got here.

Abby Sofia Doña
  • Magna Cum Laude
  • Board topnotcher · PRC 2024
  • Six years in SEO

Most of my work is local, technical and off-page SEO: Google Business Profile optimization, NAP audits across 45+ directories per client, crawl health and redirect clean-up, backlink campaigns and press syndication. Agency-side for a whitelabel legal-marketing program, and for local service businesses across dental, counseling, roofing, sleep medicine, restoration and pet care.

More recently I started building the systems underneath that work. The repetitive parts of SEO are the ones most likely to drift — done slightly differently each time, or quietly skipped under load — so they're the parts worth handing to a machine. So far that has meant Apps Script automations, AI content skills with compliance rules encoded, and a knowledge base built over years of scattered documentation.

I'm still early in this part, and learning it deliberately rather than claiming it. What I bring to it is the half most tutorials skip: I have run these processes by hand for years, so I know which steps actually break and which ones only look important.

I studied psychology at the University of San Carlos, graduated magna cum laude, and finished as a board topnotcher — 8th nationally — in the 2024 Psychometrician Licensure Examination. It was a research-heavy education, and psychometrics in particular is the practice of defining something slippery precisely enough to tell whether it actually moved. That is the same question SEO asks, and it is why I would rather open the hood than take a tool's word for what happened.

I'm based in Cebu, Philippines, and work remotely.

Experience.

  1. Jan 2025 — present

    SEO Specialist

    The Limitless Agency · Remote, independent contractor

    End-to-end local SEO for a whitelabel legal-marketing program and service-business clients across dental, counseling, roofing, sleep medicine, restoration and pet care. Client onboarding, Google Business Profile work, NAP audits across 45+ directories per client, review management, press syndication and off-page campaigns — plus the automation and documentation layer underneath it.

  2. Jul 2022 — Apr 2024

    SEO Specialist

    Study.com · Remote

    Keyword research and mapping across a large content library, matching information-architecture subject nodes to lessons or flagging gaps. Audited and retitled lessons against primary keyword targets, ran an interlinking strategy to strengthen topical authority, and used AI-assisted relevancy scoring to validate content-to-keyword alignment — early production use of LLMs in an SEO workflow.

  3. Mar 2020 — Jul 2022

    Link Building Associate

    Study.com · Remote

    Prospected high-relevance backlink targets using Ahrefs-driven keyword research, vetted sites against client quality criteria in Buzzstream, qualified outreach contacts for every approved opportunity, and reviewed peers' vetting work to hold link quality consistent.

Education and credentials.

What I work with.

Local SEO & citations
Google Business Profile, Areas Served pages, NAP consistency audits, citation building and cleanup, duplicate-listing suppression, niche citation research, BrightLocal, Yext, GoHighLevel
Technical SEO
Site audits, 404 detection and redirect management, on-site interlinking, crawlability, information architecture, Screaming Frog, Google Search Console, WordPress builds and template customization
AI & automation
Claude, Claude Code, Codex, ChatGPT, Gemini, Perplexity, VS Code, Google Apps Script, Sheets automation, custom AI skill design, AI knowledge bases, content QA, prompt systems, compliance rule encoding
Process & documentation
SOP authoring, internal training documentation, process mapping, onboarding enablement, knowledge base design, cross-team escalation workflows
Off-page SEO
Backlink gap analysis, link prospecting and outreach, guest posting, Cloud Stacks, press release syndication via EIN Presswire, competitive analysis, Ahrefs, Buzzstream
Analytics & platforms
GA4, Google Search Console, Semrush, Ahrefs, SurferSEO, Search Atlas, UberSuggest, WordPress, Airtable, Monday.com, Google Workspace, Adobe Creative Suite
Industry focus
Legal SEO — case result audits, attorney directory optimization across Avvo, Martindale-Hubbell and Justia; healthcare and clinic directories including Psychology Today, TherapyDen and Zocdoc; multi-location service businesses

Available to start immediately.

Full-time remote or contract. Tell me what's stuck — if I'm not the right person for it, I'll say so and point you somewhere better.

Get in touch